Marketing Manager resume example

Marketing Manager resume summary examples

Your summary is the first thing a recruiter reads. Pick the one closest to your experience and adjust the details:

Work experience bullet points

Start each bullet with an action verb and add a number wherever you can. Choose the ones that match what you actually did:

• Grew organic traffic by 210% in 12 months through an SEO-led content strategy
• Managed a $1.5M paid media budget across Google, LinkedIn and Meta at a 4.2x ROAS
• Launched 3 product campaigns generating 2,400 qualified leads
• Built and led a team of 5 marketers and 3 freelancers
• Increased email open rates from 18% to 34% through segmentation and A/B testing
• Grew Instagram followers from 2K to 150K in 18 months with organic content
• Reduced cost per lead by 38% by rebuilding landing pages and ad targeting
• Organized 12 webinars and 2 trade shows that sourced $3M in pipeline
• Produced a brand refresh including new guidelines, website and messaging
• Analyzed campaign data weekly and reallocated budget to the best channels

Skills to put on a marketing manager resume

Tips for your marketing manager resume

• Tailor it to each job. Mirror the skills and keywords from the job post, especially when you apply through an online portal.
• Show results, not duties. “Handled 80 calls a day with a 95% satisfaction score” says more than “responsible for calls”.
• Keep it to one or two pages. Put your most recent and most relevant experience first.
• Use an ATS-friendly template if you’re applying online, so the software reads your details correctly.